Our world is progressively filling up with data, all companies – significant multinationals to the minor young startups are stockpiling massive amounts of data and are looking for ways to analyse this data in the raw form and obtain processed information, that can make complete sense. Data Visualisations represent data in pictorial form for the marketing managers to understand complex data diggings.
According to a fact, 3.5 trillions of e-mails are sent every day for the promotion of many companies; companies prepare ads, stockpile enough resources to deliver them to as many users as they can. With a slight observation, a considerable portion of receivers can be cut-off, who have a meagre – conversion rate. Doing so will not only lower the wastage of their resources but will also help them concentrate more on the people belonging to a higher rate of conversion, thus increasing the chances of the product being sold. For doing this, the implementation of supreme data visualisation is necessary.
Data Visualisation can take everyone by surprise. It is here that a meaningless looking pile of data starts making sense and delivers a specific result as per the likes of the end user or developer. It takes shape with the combined effort of ones creativity, attention, knowledge, and thinking. Data Visualisation can be useful, as well as harmful. (Read: 5 common mistakes that lead to Bad Data Visualization)To help your cause by not misleading your visualisation, here are some of the best practices for making your visualisation clear, useful and productive.
A. Plan your Resources
Create a sequence of steps by obtaining your requirements, your raw data, and other factors that might affect the result. This requires knowledge and experience for a data scientist to choose which method to use to for visualising your data. Planning the resources can be very helpful, as it will lead to greater efficiency with the efficient workload.
B. Know your Audience
The most essential and unavoidable step in creating great visualisations is knowing what to deliver. Focus on the likes of the audience, their mindsets, their queries, their perceptions and beliefs; and then plan effectively. It is not necessary that all the viewers will receive the information in the same way. For example, a probability density graph has a different meaning for an HR manager and a chief sales executive. So, it’s very vital that you know your target audience and prepare visualisations according to their perspective.
C: Predict after-effects
Predicting what might be the effect on the end users can add up to your cause. There can be a no-action session where everything is going positive in your way, while a downfall in a particular field may require some immediate action.
D: Classify your Dashboard
There are three main types of dashboards – strategic, analytical and operational. Following the below steps would let you know which dashboard suits best.
- Strategic Dashboard: It represents a top notch level view of the inquiry line answered in a daily specific routine and presents KPIs in a minimally interactive way.
- Analytical Dashboard: It provides a range of investigative approaches to a central specific topic.
- Operational dashboard: It provides a regularly updated answer to a line of enquiry based on response to events.
E: Identify the Type of data
- Data is of three types: categorical, ordinal and quantitative. Different types of visualisation work better with different kinds of data. A single relation of a data works best with line plot, two pieces of data work better with a scatter plot. A brief description of the type of data is given below:
- Quantitative: Defines the number of data
- Ordinal: Data that belongs to the same sequence. Ex: Medals – Gold, Silver and Bronze.
- Categorical: Data that is of one type. Ex: Gender – Male, female and Other.
F: Use of Visual Features
- Having done the above, a perfect choice of colour, hue, saturation can glorify your visualisation. It is just a matter of the presence of mind that draws attention.
- Using the wrong hue and saturation configurations can bring ruin to all your efforts. A good set of visual features gives a final touch up to your data visualisation.
Concluding, modern technologies like machine learning and AI by itself will find no use for business corporates, if not for data visualisation. Data Visualisation has itself found its field of study and interests and finds its importance in every walk of analysing data.
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